2 Ways To Gain Publicity For Your Business Immediately

Offline promotion is something that a lot of business dream of doing but never get the time to do it. They’re so busy running their business that they don’t stop to get the marketing and promotional side of things going. If this describes you, the easiest solution would be to hire 1 or 2 new staff members so that they can watch over the business, while you focus on marketing and getting more new customers into your business.

The trick for getting a lot of free publicity in your business is to do something newsworthy. Brainstorm on ways that you can promote your business in a good way that makes the local news. I can remember this gas station offering gas for only 1 dollar per gallon. The next morning I woke up and went to the gas station, and there was a line so long that you would think Lady Gaga came to town.

And yes, this stunt made local news, and I’m willing to bet that the business owner actually made money on this promotion rather than lost money. You have to ask yourself: “Is there anything you can do to build publicity for your business like this?” This is a good question, and I want to help you out with accomplishing this goal.

Here are a few ways that you can build publicity for your business.

1) Run a radio ad

People are using the radio to promote all kinds of products. You can do the same thing for your business. Run a 30-second to 60-second radio ad and see if you can persuade your target market to come and visit your business. And 60-seconds is really a long enough time to do this.

Mention what your business has to offer, and how people will benefit from visiting your business. Set this ad to run for a while and then measure its response. If it’s doing well, then great. If it’s not, then scrap it and do something else. You never want to waste on things that are completely ineffective. Here’s another thing you can do.

2) Run a press release

Press releases are a great way to spread news about your business and your products and services. A press release is usually 1 page long, but it has to be setup in a format that will be relevant with publishers. The more newsworthy your press release is, the more likely you are to earn a lot of prospects that you could be getting.

Don’t overlook the power of press releases. They can be a great source for bringing new customers and clients. And the best news about them is that they’re free! You can even go online and create a press release for your business. There are a lot of free ones out there, but the one that I definitely do recommend is a service called “prweb.com”.

They’re the biggest press release website on the internet, and I believe it costs $86 to have it published and circulated throughout all of their channels. Their service is great, and it’s something that I think you should seriously consider.

Take these marketing tips and use them to help boost your sales and profits.

Good luck with using these techniques in your business today.