2 Ways To Gain Publicity For Your Business Immediately

Offline promotion is something that a lot of business dream of doing but never get the time to do it. They’re so busy running their business that they don’t stop to get the marketing and promotional side of things going. If this describes you, the easiest solution would be to hire 1 or 2 new staff members so that they can watch over the business, while you focus on marketing and getting more new customers into your business.

The trick for getting a lot of free publicity in your business is to do something newsworthy. Brainstorm on ways that you can promote your business in a good way that makes the local news. I can remember this gas station offering gas for only 1 dollar per gallon. The next morning I woke up and went to the gas station, and there was a line so long that you would think Lady Gaga came to town.

And yes, this stunt made local news, and I’m willing to bet that the business owner actually made money on this promotion rather than lost money. You have to ask yourself: “Is there anything you can do to build publicity for your business like this?” This is a good question, and I want to help you out with accomplishing this goal.

Here are a few ways that you can build publicity for your business.

1) Run a radio ad

People are using the radio to promote all kinds of products. You can do the same thing for your business. Run a 30-second to 60-second radio ad and see if you can persuade your target market to come and visit your business. And 60-seconds is really a long enough time to do this.

Mention what your business has to offer, and how people will benefit from visiting your business. Set this ad to run for a while and then measure its response. If it’s doing well, then great. If it’s not, then scrap it and do something else. You never want to waste on things that are completely ineffective. Here’s another thing you can do.

2) Run a press release

Press releases are a great way to spread news about your business and your products and services. A press release is usually 1 page long, but it has to be setup in a format that will be relevant with publishers. The more newsworthy your press release is, the more likely you are to earn a lot of prospects that you could be getting.

Don’t overlook the power of press releases. They can be a great source for bringing new customers and clients. And the best news about them is that they’re free! You can even go online and create a press release for your business. There are a lot of free ones out there, but the one that I definitely do recommend is a service called “prweb.com”.

They’re the biggest press release website on the internet, and I believe it costs $86 to have it published and circulated throughout all of their channels. Their service is great, and it’s something that I think you should seriously consider.

Take these marketing tips and use them to help boost your sales and profits.

Good luck with using these techniques in your business today.

Business Bookkeeping Services Enable You to Handle Your Business More Effectively

A lot goes into making your small business successful. One of the areas that are very important in running a business is bookkeeping. You need to have the best business bookkeeping services that will enable you to save money, time and energy. They should also offer you peace of mind knowing that your finances are being managed in the right way. You can get such services from accounting firms that offer outsourcing services.

A professional bookkeeping company will handle all your bookkeeping needs and this will free up time, which you can spend on serving your customers. With outsourced business bookkeeping services, you do not need to employ, train or manage a bookkeeper. These services accomplish only the transactional pieces such as balancing the books, accounts payable and invoicing. You still have the final word and more control over your small business. This is because you will have access to clean, accurate books that will give you an updated picture of your sales, cash flow and debtor situation enabling you to make your decisions in the right manner.

Outsourcing business bookkeeping services will also allow you to save money since you will pay for only the time that the bookkeeping firm spends when working on your books. These services are provided depending on your need and if your business needs only 10 hours of work in a particular week, you will only pay for that amount of work. This is different from hiring your own professional where you need to pay for work done on a full time basis so that the professional will always be available when you need him or her.

By receiving business bookkeeping services, you can be able to focus the positive energy you have towards running your business. This is because you will know that an expert is taking care of your bookkeeping needs. You do not have to hire an accountant who is qualified to perform the job and neither do you have to pay hourly charges for the services you receive.

Outsourced business bookkeeping services are better than buying accounting software, which can be an added expense to your small business because it also usually needs regular updates. The bookkeeping firm will have a good understanding of accounting software like MYOB, QuickBooks, Banklink Xero and payroll systems like Crystal Payroll. With this software, business records can be kept in an excellent manner and this will allow you to handle your business efficiently allowing you to attain better work quality.

The freelance bookkeepers who offer these services will manage the books of your business and utilize tools that are up to date and that you can access any time you want. Firms that provide business bookkeeping services accept accountability and responsibility for their work. By getting services from such firms, you have the assurance of having a reliable and knowledgeable individual managing your financial information. These firms know that missing even one entry can be dangerous and they are therefore highly attentive as they manage accounts.

With Business Bookkeeping Services, you will not even be worried as you file your taxes. This is because the firms keep all records updated and you will therefore not experience any difficulties as you file taxes. With these services, you can run your small business better since you know that everything will be well managed and up to date.